Bel Brands featured as the cover story in Dairy Processing magazine’s December issue

Bel Brands USA is leading the way with products that align with its commitment to healthier and responsible food.

by Pamela Accetta Smith | [email protected]

When it comes to product innovation and being on the cutting edge of sustainable farming, Chicago-based Bel Brands USA is definitely a force to be reckoned with as the company continues to make a positive impact on the dairy case, and the communities in which it serves. Regarding category trends and what consumers value most in today’s market, Shannon Maher, chief marketing officer, Bel Brands USA, said there has been a real trend towards a greater interest in immunity and holistic wellness. More specifically, products with probiotic and prebiotic claims.

“The pandemic boosted this functional trend even further as family snack habits shifted. Indulgent products were high in the early months of the stay-at-home orders, but led to an emphasis on health and wellness in 2021,”she said. “Bel met this trend with the launch of Babybel plus+ Probiotic and Vitamins.”