The Laughing Cow® Is Laughing Again! America Comes Together to…
Comedian Jeremy Culhane and Chicago’s The Second City deliver the final push to bring…
Read More
Going Wild With Nature: How GoGo squeeZ Is Helping Bring…
Wilding is a 50-year regenerative agriculture initiative led by Mad Agriculture and convened by…
Read More
Bel Bets Big on Michigan with the Completion of its…
TRAVERSE CITY, Mich., October 1, 2026 – On October 1st, 2026, Bel celebrates their…
Read More
The Laughing Cow® Finally Reveals Why She Stopped Laughing: It’s…
Iconic cheese brand rallies consumers to come together to find the humor in their…
Read More
After More Than 100 Years, The Laughing Cow® Stops Laughing
The Not Laughing Cow now featured on packages of the popular cheese wedges nationwide …
Read MoreBel US Revs Up for a Multi-Year Partnership with NASCAR…
Bel’s GOGO® and The Laughing Cow® brands will come to life on the track…
Read More
Bel US Co-Founds the Good Food Coalition with Partnership for a…
Purchases of better-for-you foods with retailer collaborators Amazon Access and The Giant Company will lead to…
Read More
GoGo squeeZ Fuels Soccer Fans as Summer Heat Kicks In
The brand is providing on-the-go protein and electrolytes to help keep fans energized and…
Read More
Bel North America CEO reveals ‘north star’ on snacking: ‘Democratize…
Bel North America CEO Peter McGuinness joins ‘Mornings with Maria’ to discuss the company’s…
Read More
GoGo squeeZ® Brand Accelerates Bel US’ Fight for Better Snacking…
NEW YORK, May 20, 2026 – Bel US, a leader in portion-sized fruit, veggie and dairy snacks,…
Read MoreBel Group Acquires Ingenuity Foods’ BRAINIAC® Brands To Expand Its…
Chicago and New York (May 6, 2026) — Bel Group, a global…
Read More
Bel Invests $200 Million to Double Babybel® Production Capacity in…
BROOKINGS, S.D., March 11, 2026 – Bel Group today broke ground on a $200 million expansion…
Read More