We Are Bel.
From The Laughing Cow to GoGo squeeZ, our brands are relentlessly committed to pioneering unique snacks that are delicious and purposeful, playful and simple.
Bel is constantly creating new snacks that meet people’s dietary needs. From offering a range of snacks made with simple ingredients, to no added sugars, good source of protein, and plant-based dairy alternatives—we’ve got it covered.
Recent News
Bel Donates One Million Snacks to Support Families in Need…
Chicago and New York (November 5, 2025)— Bel U.S., the maker of iconic brands including…
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Boursin® Cheese Launches New Limited Time Offer Lemon & Dill…
The seasonal creamy, crumbly cheese is hitting shelves alongside returning fan-favorite Black Truffle & Sea…
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The Laughing Cow® Introduces Creamy Jalapeño to Its Lineup of…
The fresh and delicious flavor, that has just enough heat, is the first new…
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New Survey Shows Most Americans are Missing the Nutrition Opportunity…
Bel U.S. Champions Purpose*Full Snacking to Help Close the Gap Chicago, IL –…
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