The Laughing Cow On The Move For An International Solidarity Action

On April 16th, a full day’s production of The Laughing Cow will be fully devoted as donations to COVID-19 relief community organizations across the globe

  • 4,000 employees engaged
  • 20 countries mobilized and 12 factories
  • Almost 20 million servings produced in one day

Everyday, healthcare workers are fighting to face the global pandemic that is impacting the health and lives of families, particularly the most needy. The Laughing Cow wants to get involved as well.

On April 16, some 4,000 employees at 12 Bel Group production sites located in 20 different countries will dedicate their working day to an essential need:  support those who are contributing to the fight against COVID-19 every day and take concrete action on the ground for the most impacted populations.

On this day, the total world production of Laughing Cow will be one of solidarity devoted to donations (financial or in-kind), which will be given to hospitals and community organizations in the 20 countries mobilized, to help support local COVID-19 relief efforts. In total, the equivalent of nearly 20 million portions of The Laughing Cow will be produced, enabling countries to form a large chain of international solidarity. The countries mobilized as part of this international action are France, the cradle of the iconic brand with its factories in Lons le Saunier and Dôle, in Europe: Spain *, Great Britain, Ireland, Belgium, Portugal, the Netherlands, the Nordic countries and the Czech Republic. North Africa (Morocco and Algeria), the West and Central Africa zone, Egypt, Turkey, the Middle East (Jordan, Saudi Arabia) are also involved as well as the United States, Canada , Ukraine and Vietnam.

For Antoine Fievet, Group BEL’s CEO “In this unprecedented pandemic context, we want to wholeheartedly contribute to the collective effort, through the link which binds The Laughing Cow and families everywhere around the world. I commend the courage and commitment of our teams who are relentlessly mobilized, and are our solidarity relays. Our brand carries the values  of generosity and positive spirit that are so important to share with those most in need in these difficult times.”