We Are Bel.
From The Laughing Cow to GoGo squeeZ, our brands are relentlessly committed to pioneering unique snacks that are delicious and purposeful, playful and simple.
Bel is constantly creating new snacks that meet people’s dietary needs. From offering a range of snacks made with simple ingredients, to no added sugars, good source of protein, and plant-based dairy alternatives—we’ve got it covered.
Recent News
Bel US Co-Founds the Good Food Coalition with Partnership for a…
Purchases of better-for-you foods with retailer collaborators Amazon Access and The Giant Company will lead to…
Read More
GoGo squeeZ® Brand Accelerates Bel US’ Fight for Better Snacking…
NEW YORK, May 20, 2026 – Bel US, a leader in portion-sized fruit, veggie and dairy snacks,…
Read More
GoGo squeeZ Fuels Soccer Fans as Summer Heat Kicks In
The brand is providing on-the-go protein and electrolytes to help keep fans energized and…
Read More
Bel North America CEO reveals ‘north star’ on snacking: ‘Democratize…
Bel North America CEO Peter McGuinness joins ‘Mornings with Maria’ to discuss the company’s…
Read More



