We Are Bel.
From The Laughing Cow to GoGo squeeZ, our brands are relentlessly committed to pioneering unique snacks that are delicious and purposeful, playful and simple.
Bel is constantly creating new snacks that meet people’s dietary needs. From offering a range of snacks made with simple ingredients, to no added sugars, good source of protein, and plant-based dairy alternatives—we’ve got it covered.
Recent News
Bel North America CEO reveals ‘north star’ on snacking: ‘Democratize…
Bel North America CEO Peter McGuinness joins ‘Mornings with Maria’ to discuss the company’s push…
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GoGo squeeZ® Brand Accelerates Bel US’ Fight for Better Snacking…
NEW YORK, May 20, 2026 – Bel US, a leader in portion-sized fruit, veggie and dairy snacks, continues…
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The Laughing Cow® Introduces Creamy Jalapeño to Its Lineup of…
The fresh and delicious flavor, that has just enough heat, is the first new…
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Bel Group Acquires Ingenuity Foods’ BRAINIAC® Brands To Expand Its…
Chicago and New York (May 6, 2026) — Bel Group, a global player in…
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