Babybel® Launches the First Range of Functional Snacks in the Category, Babybel Plus+

The same cheesy and delicious Babybel taste that consumers love, now enriched with added benefits

Wrapped in the brand’s signature red wax and created to meet the rising consumer demand for functional products in 2021, an extra dose of “good for you” just got easier! Babybel® will introduce a new range of functional dairy snacks this month available in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.

Since the impact of the Coronavirus took hold in the U.S., family snack habits have shifted. From all-day snacking and indulgences in the early months of stay-at-home orders to a growing emphasis on health and wellness heading into 2021, brands are answering the changing needs. In fact, the sales growth of products with probiotic or prebiotic claims were up +14% this year vs. the prior.1  Packing a powerful punch of bite sized benefits with the same cheesy, delicious taste consumers know, Babybel Plus+ will introduce the first functional dairy snack in the category.

  • Babybel Plus+ Probiotic
    Contains billions of live and active cultures of the LGG® probiotics strain, with evidence to suggest immune health benefits when consumed as a part of balanced diet and healthy lifestyle
  • Babybel Plus+ Vitamins
    Provides a good source of Vitamins A and B12, which are known to support eye health and metabolism, respectively

“We’re excited to plus up the goodness of Babybel with an extension that offers families an easy way to get the added nutrients they are looking for in the same playful format they love,” said Melanie Nemoy, Babybel USA Brand Director. “Both variants also provide a good source of calcium and protein, contributing further to the small ways consumers can support their overall wellness this year.” Like all Babybel products, Babybel Plus+ also contains no artificial preservatives, colors or flavors.

Available in six-count packages, find Babybel Plus+ Probiotic and Babybel Plus+ Vitamins at retailers nationwide starting February 2021 for a suggested retail price of $4.49.

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Share your Babybel snacking moments with us on Twitter @Babybel or on Facebook and Instagram @BabybelUS using #JoinTheGoodness. Visit for more information and snack ideas.

Additional information:

1IRI Unify Total US Multi Outlet thru 6/14/20