Babybel® and Havas launch new global campaign, “Join the Goodness”

Beloved global snack brand, Babybel®—known for its iconic red wax, playful eating experience and bite-sized natural cheesy goodness—is launching a new campaign with the mission of inspiring consumers to Join the Goodness. Officially kicking off today with the US-debut of their action-packed ad spot, the campaign is designed to inspire people to build a lifestyle centered around more balanced snacking options. Read more about Babybel’s exciting new campaign in this PRESS RELEASE.